![]() ![]() And they've all become enthusiastic proponents of the new tech. On the Isodope project, Jessica worked with two other designers on her team, Lucas Luz and Cris Giménez, to lead the Dall-E prompts and image making. But in a nutshell, it can generate original images entirely from text prompts (for example, you could ask it to paint 'Gwyneth Paltrow playing tennis against an aardvark' in the style of Picasso). If you're unfamiliar with DALLE, our guide offers a good primer. So we were intrigued to dig deeper into how &Walsh uses it on the project and how they see this new tech slotting into the future of the design profession. "Isabelle Boemeke is an incredible woman dedicating immense time and personal resources towards public education in a radical way, and I'd urge everyone to check out her TED talk."īut what's even more controversial than nuclear power, amongst some creatives at least, is DALLE and AI art in general. "It's important to note that the Isodope project is not paid for, sponsored by, or affiliated with the nuclear industry or any company," she points out. Speaking to Creative Boom, founder Jessica Walsh explains why they took the project on. The agency has also designed a one-pager website and is currently working with Isodope on developing a larger website, which will launch in early 2023. The goal is to use Isodope's otherworldly persona and art direction to capture people's attention on TikTok and get them to watch the videos.Īs this project leans heavily into future-forward worlds, &Walsh enlisted the creative help of artificial Intelligence DALLE to create the branding, including photography backgrounds, case study imagery, iconography and typography. The branding and art direction were designed around the concept of creating "a school in another dimension." The idea is to create a classroom from the future that makes people feel a sense of urgency and inspiration. Now she's teamed up with New York design studio &Walsh to work on a brand refresh, a new website, and an extended asset library. She's been getting attention through her TikToks, in which she explains the importance of keeping nuclear power plants open. One of the more unusual contributions to the debate has come from Isodope, an online persona created by Isabelle Boemeke, a 30-year-old model from Brazil. But given that the modern environmental movement was largely born out of the anti-nuclear protests that followed the 1986 Chernobyl disaster, that's been a bitter pill for many to swallow. The IPCC (Intergovernmental Panel on Climate Change) has consistently recommended that carbon-free nuclear power needs to be part of our future energy mix. Namely, in order to address the climate crisis, we need to make some hard decisions on how we generate energy. ![]() The spike in energy costs resulting from Russia's invasion of Ukraine has focused our attention on what we've already known for some time. ![]()
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